Affiliate marketing content is a cornerstone of online marketing monetization, and it’s one of the biggest ways that many bloggers make their money online.

To do this, though, you’ve got to master the art of great affiliate marketing copy. The key to this, it turns out, is fun, relevant content that your audience can really attach to and dig their toes into.

Learn how to write content for affiliate marketing, and have fun in the process, in my next installment of our #howtowrite series on the blog.

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6 Smart Ways to Write Content for Affiliate Marketing

If you’re interested in learning how to write content for affiliate marketing, or just improving the content you already create, follow these six tips:

1. Write your own personal truth.

The biggest sin in the world of affiliate marketing is to write about a product that you haven’t tried, don’t love, or have no personal experience with. Instead of making this mistake, aim to write your truth, your whole truth, and nothing but your truth.

Here’s why: your readers trust you and they want to know that you’re recommending a product to them because you’ve tried it and loved it, not because you’re making a few bucks off of it.

With this in mind, don’t ever pitch products you haven’t used or don’t like. Your audience will be able to see right through it and you’ll lose credibility and readers.

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To take it a step further, tell your readers exactly what you loved about a given product, and go the extra step to point out how it benefited your life, improved your outlook, or provided you with something special they’ll take interest in.

2. Make your affiliate marketing content reader-centric.

With affiliate marketing content, the reader is at the center of the entire thing, and it should stay this way forever. To make your affiliate marketing content as successful as possible, keep your reader at the center of it.

As you write, you should be thinking about what your readers want and how much they’re willing to invest in it. What’s more, you should also be thinking about why they want it and what’ they’ll gain from using it.

These things can have a longstanding impact on the value of your affiliate marketing content, and can also prove that you care about your readers and are willing to step into their shoes.

3. Be honest.

Just like nobody wants to try products you haven’t tried or didn’t like, nobody wants to purchase products you weren’t honest about. While it may seem smart to play up a product when it’s actually disappointing or sub-par, this will cost you trust and readers in the long run, and can have a massive detrimental impact on your readership.

High limit slot machines las vegas. With this in mind, always be honest about the products you’re pitching. While you don’t have to be mean about a product’s flaws or shortcomings, your readers aren’t going to buy the fact that every product you’ve ever tried is your new favorite item in the entire world.

What’s more, being honest makes the five-star reviews that you do give carry that much more weight.

4. Incorporate your affiliate products into stories…naturally.

When it’s done well, affiliate marketing shouldn’t feel like affiliate marketing. Instead, it should feel like a natural recommendation issued by a friend to a friend.

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With this in mind, seek to incorporate mentions or anecdotes about a product, good, or service into your other content. This will help you keep your content fresh and will also go a long way toward building reader trust and making the products you mention more appealing and exciting to your readers.

Finally, when people can see something in action, it’s a great way for them to build a relationship with it, which means that showcasing how you’ve used or enjoyed a product and building those mentions into your everyday content is a very compelling tactic.

5. Vary your approaches.

Affiliate marketing content shouldn’t feel formulaic, and it’s important to keep it as fresh as possible for your readers. In light of this, consider varying your approaches to affiliate marketing.

In addition to saving you from becoming a stiff, boring blogger people don’t want to read, this approach will also help you locate new audiences and showcase your best experiences with a given product, good, or service.

With this in mind, focus on what your audience loves and seek to share your affiliate experiences on all of your various platforms. This will keep things fresh and make your recommendations as authentic and unique as possible.

6. Focus on products customers love.

Again, your customer should be the center of affiliate marketing. If you’re not focusing on products, goods, and services they’ll love, you’re missing the mark.

While we’ve already covered the fact that it’s critical to feature only the products that you like, it’s also important to remember that your preferences and your readers’ won’t always line up seamlessly. When this happens, it’s essential that you put your customers’ preferences first, since they’re the ones who ultimately benefit from affiliate marketing.

With this in mind, work hard to provide rundowns on things that will actually benefit your reader’s lives. They’ll thank you for it and you’ll be a much more successful affiliate as a result.

Want more on the subject of “how to write” online copy? I wrote a book all about it! Check out So You Think You Can Write, The Definitive Guide to Successful Writing, on Amazon.

How to Write Content for Affiliate Marketing, Made Simple

While many people dread affiliate marketing, it’s actually quite simple with these smart tips.

By keeping you readers in mind, touting only the products you’ve used and loved, being honest about flaws, incorporating product stories into everyday content, and varying your approaches, it’s easy to learn how to write content for affiliate marketing and build a solid affiliate marketing strategy that benefits you and your customers, both now and in the long run.

If you need a skilled writer to help you create affiliate marketing content, contact Express Writers today to find out more about what we can offer you.

Social media is one of the most effective ways for casinos to get more customers in their doors, but it takes more than a little luck to succeed in the long run. To get the results you want, you need a social media strategy that will deliver.

Keep reading, and contact us online or at 888-601-5359 to learn more!

Why is social media important for casinos?

Social media gets you in touch with the people who want to become your customers. That means you can talk directly to your potential customers, listen to their suggestions, and address any complaints. It also lets you promote events and your website to your followers who act as a steady customer base.

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When you start a social media strategy, you should create accounts on these five major networks:

• Facebook
• Twitter
• Instagram
• Pinterest
• YouTube

These social media platforms connect you with your audience like never before. You can share news, graphics, videos, blog posts, employee profiles, and more to make your followers feel closer to you. Best of all, it also lets you have a two-way conversation with your customers so you can interact with them directly.

How to use different social networks

Different networks appeal to different audiences. To maximize your returns for your social media strategy, you need to use each different network to its fullest.

1. Facebook

Facebook is the king of social networks. It has billions of users, and almost everyone with an Internet connection has a Facebook profile in the United States.

Facebook works really well for showing people behind-the-scenes views of your casino. It’s also a great way to publicize any company updates, like building additions or upcoming events, and it provides one of the easiest and most intuitive ways to talk to your followers.

Beyond that, you can try posting about different topics to see what kind of posts get the best results. You could try promoting blog posts, running contests, or even asking simple questions, like “what’s your favorite kind of poker?”

Regardless of your choice, you can gauge the success of your posts by the shares, likes, and comments that each one gets. It’s one of the simplest ways to quantify success on social media.

2. Twitter

Twitter is an exceptionally good social network for promoting anything related to your site and talking directly to your customers. Like Facebook, Twitter gives you direct contact with your customer base. Unlike Facebook, you have to be concise, quick, and informative all at the same time.

This makes Twitter a great place for promoting links back to your website for blog posts, scheduled events, and more.

It’s also perfect for talking to customers who have complaints. You can publicly message them by mentioning them in your tweet, or you can direct message them to talk in private. Either way, you have a chance to solve a customer issue before it turns into a bigger problem.

When you’re measuring success on Twitter, you can look at the number of retweets and favorites that each of your tweets receives. Retweets are great because they get your message out to your followers’ followers, so your audience can increase explosively with every share. Plus, once other Twitter users see those retweets, they can follow you to increase your primary customer base.

3. Instagram

Instagram is all about photos. It’s also one of the most-used social media networks among millennials, who are collectively all old enough to gamble. That means you can appeal to a young audience with a disposable income simply by sharing photos.

You have a ton of potential choices for material on Instagram, including pictures of your facilities, photos of people who win big at your tables, and even short videos. All of this comes together to create a smart, simple way that you can communicate with a young generation of thrill-seeking, fun-loving people — the exact customers you want in your casino.

You can measure Instagram’s success similarly to how to you measure Facebook’s. The number of likes, comments, and shares all reflect the popularity of your post. The more you get, the better you’ve done!

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4. Pinterest

Pinterest is a unique social network in that it’s almost exclusively designed to share graphics. This makes it great for promoting image-based content like infographics and other data-based visuals.

It also works well for promoting content, particularly list-based blog posts. Content like that is the kind of bite-sized, easy-to-read material that thrives on Pinteret’s audience, and it can help you engage new customers that otherwise wouldn’t know about you.

Success on Pinterest is measured by pins and likes. Pins are basically shares, and they work similarly to retweets. Likes just show that people enjoyed what you posted. Both are excellent ways of telling whether or not something you created was successful.

5. YouTube

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YouTube is the biggest video-based social network in the world, and it’s a thriving community of content producers and consumers that all interact together.

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You can use YouTube to your advantage by showing customer-shot videos of winning, tours of your facilities, or commercial-like videos that encourage people to go to your casino. And while YouTube may have initially had a reputation for low-quality entertainment and production value, that’s no longer the case. If you want to make a good YouTube video, you need to make it right.

You can gauge your success on YouTube by views and subscribers. Views are the number of times people have watched your video, and subscribers are the number of unique accounts that actively follow you for new content. Like the previous social networks, the more you have of them, the better you’ve done.

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WebFX knows social media

At WebFX, we have an entire social media team that works with these networks (and more) every day. We know what it takes to get businesses recognized online, and we know how to engage your customers to make them visit your casino.

Do you want more customers at your tables and slots? Contact us today to create your unique social media strategy!